The Art of Pricing

After spending months sourcing parts or ingredients for a new product and setting up a unique supply chain to handle the company’s newest market introduction, how much time does your company devote to setting the price? In other words, is pricing an art or an afterthought? Establishing a price strategy can help companies increase their competitive advantage and bottom line, says Per Sjofors, … [Read more...]

What Free Holiday Shipping Means for Target

In late October, Target announced it would offer free shipping for all online orders placed from October 20 to December 20, 2014. While this move is intended to help erase the negative effects following its data breach last holiday season, what will this mean for its supply chain? “Target will get a strong idea of how strong their technology and processes really are as a result of this … [Read more...]